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First steps for planning your website

Updated: Mar 28, 2023

Planning your website is the first step in creating the desired site. Here are seven relevant steps that you can use to start and develop your website.

Constitute what or what are the objectives of your site?

Each site has an objective. Therefore, it is essential to evaluate and validate that objective for its effectiveness. To do this, focus on your main objective. Examples of what those goals might be:

-Get more conversions from your online store.

-Show your portfolio.

-Attract the audience to your blog.

-Attract more traffic so that they know about your services.


Know your ideal and target audience

Once you've figured out the purpose of your site, it's time to think about your existing or future visitors. Know who they are, what paths they used to get to your site web, what pages or sections of your site they visit, how long they spend on average visiting your site, their pain points, and other pertinent questions about your audience.

Understanding your ideal audience and their needs will help create a site that works for them.


Take time to look for sources of inspiration on other sites, including those of the competition or social networks like Pinterest. Many web content management platforms include a gallery of templates to save you time conceiving your web design.

Find your style

Before selecting colours and fonts for your site, make sure you have a clear idea of ​​the style you're targeting—examples of style types: minimalist, colourful, modern, traditional, creative, original, and dynamic. There are many possibilities; you have to look for the style that suits the image of your company and then continue developing the mission and vision. Make sure to look for a template that reveals your desired style. Preferably select a template that contains the colour palette and style you are looking for.

Draw your site

A site map will serve as a reference throughout the site design process. The sitemap must include the pages, subpages, sections, and anchors and indicate these sections' destinations. It is a good idea to outline a draft of each page, presenting where on the page the content should appear, such as buttons, text, images, videos, etc.

Plan and create content

It is essential to prepare your content in advance by folder and category because it will allow you to organize, save and optimize the time of creating your site.

Optimize the SEO of your site

SEO (Search Engine Optimization or Search Engine Optimization) is the task that makes your site compatible with search engines of online browsers so that your site has high visibility and ranking in search results.

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